Posts in Post
You're Wasting Your Time Editing

We’ve all been there. We have a really easy project we need to get back to the client. But somehow it ends up taking half of our day to get through something that clearly shouldn’t have taken that long. That’s why it’s so important to continually look for ways to improve our editing process. The other day I was about to start on a project and I thought to myself “What if I timed how long it took me to edit this?” That’s how this video happened

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PostPaul GoodyearComment
Singing Shrimp and Filthy Matadors (AdTalk S:1 E:1)

In today’s episode, I feel like I had to keep talking about the same point over and over. It’s a dangerous and deadly blight that many a marketing agency has fallen prey to. A scourge upon the very nature of authentic storytelling. And its a consistent problem that I feel that I have to talk about.

I speak of course, of comedy.

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